Optical Head of Sales - North East / UK Wide
Optical Head of Sales Job – North East / UK Wide
Salary: Around £40,000 + £3,600 Car Allowance, With Flexibility for the Right Candidate
Hours: Full Time, Monday to Friday
Location: Field Based, Supporting Practices Across the UK
Zest Optical are working alongside a respected and growing independent optical group to recruit an Optical Head of Sales.
The group has an expanding network of independent Opticians across the UK and Scotland, with a particularly strong presence in Newcastle and the North East. They also operate their own manufacturing laboratory and offer exclusive in-house frame collections.
This is a senior and influential position with responsibility for shaping the sales strategy across the group. You will work closely with Practice Managers, Practice Coaches and the senior leadership team to improve sales performance, identify opportunities for growth and create greater consistency across the practices.
The role is field based and will involve regular travel to practices across the UK. The senior leadership team is currently based in the North East, so someone living in or within easy reach of the North would be advantageous. However, candidates from other areas will be considered where their experience is a particularly good fit.
Optical Head of Sales – The Role
- Develop and lead a group-wide sales strategy to increase revenue and improve commercial performance
- Support individual practices with sales performance, targets and local growth opportunities
- Analyse sales data, KPIs and performance trends to identify areas for improvement
- Work closely with Practice Managers to turn commercial insight into practical actions
- Collaborate with Practice Coaches to ensure teams have the knowledge, tools and support they need
- Deliver coaching, mentoring and sales training to customer-facing colleagues
- Share best practice and improve consistency across the practice network
- Work with the marketing team to ensure campaigns and promotions are relevant and effectively implemented
- Build relationships with teams and senior stakeholders across the group
- Support the continued growth and development of the wider business
Optical Head of Sales – Requirements
- At least two years’ experience within the optical industry
- Senior sales, business development, account management or multi-site commercial experience
- Proven ability to improve sales performance and deliver revenue growth
- Confident analysing KPIs and using data to make commercial decisions
- Experience coaching and developing customer-facing teams
- Excellent communication, presentation and influencing skills
- Strategic and commercially aware, with the ability to turn ideas into practical actions
- Comfortable working autonomously and travelling regularly across the UK
- Full UK driving licence
Optical Head of Sales – Salary and Benefits
- Salary around £40,000, with flexibility for the right candidate
- £3,600 annual car allowance
- Business mileage expenses paid separately
- Full-time, Monday-to-Friday position
- Wellness allowance
- Paid community days
- Buy and sell holiday scheme
- High level of autonomy and the opportunity to influence the direction of a growing independent business
- Long-term development opportunities as the group continues to expand
This is an excellent opportunity for an experienced optical sales professional who wants to move into a broader leadership role and make a visible impact across a growing independent group.
To apply for this Optical Head of Sales role, please send your CV using the apply link. For more information, contact Rebecca Wood at Zest Optical on 0114 238 1726.
Contact: Rebecca Wood
Email: rebecca.wood@zestoptical.com
Telephone: 0114 238 1726
