BDM - Ophthalmic Lenses - Staffordshire & North Wales

Business Development Manager Staffordshire (West Midlands)Reference: 4304 1
  • Leading manufacturer of Ophthalmic Lenses
  • Covering CH, CW, LL, ST, SY, TF & WV postcodes
  • B-2-B sales experience or a DO seeking a new challenge
  • Salary circa £35k plus bonus and co car

Optical Business Development Manager job covering Staffordshire & North Wales.  Zest Optical are currently looking to recruit a Business Development Manager for a leading manufacturer of Ophthalmic Lenses.  The purpose of this role is to build strong business relationships with customers in the independent optical market across the Staffordshire & North Wales region (CH, CW, LL, ST, SY, TF & WV postcodes). 

The Business Development Manager represents the company in the designated territory and is responsible for the development of profitable growth in value and volume according to the agreed budget. The role will also involve increasing market share via business consulting and building long-term relationships with existing and new customers.

Business Development Manager – Role

  • To be responsible for maintaining an effective and consistent call programme infield for both Direct and Indirect Independent Accounts.
  • To sell in the full range of products across your geographical area to increase sales by ensuring that your company becomes the preferred supplier through negotiation with opticians.
  • To present all relevant marketing/commercial activity to key personnel agreeing actions and processes required to ensure its success, with a real focus on differentiation with personalised lenses and premium technologies.
  • To regularly review with all customers their business, product mix and supplier preferences promoting your company’s lenses as first choice but ultimately securing lens volumes with a tailored commercial offering.
  • To agree and implement customer training, both in practice and in seminar format, on all new and existing products to improve added value sales and product mix.

Business Development Manager – Requirements

  • Dispensing Optician qualification or optical field sales experience
  • Working on own initiative to tight deadlines
  • Ability to communicate at all levels both verbally and in writing
  • Ability to effectively analyse and interpret data

Business Development Manager – Salary

  • Base salary circa £35,000
  • Excellent bonus scheme
  • Company car and a range of additional benefits

To avoid missing out on this opportunity, please click on the Apply Now link below.

Contact: Alex Grimes
Telephone: 0114 238 1727