Business Development Manager | Sports Eyewear | Location Flexible

Business Development Manager Birmingham (West Midlands County)Reference: 100363 1
  • Develop new independent optical accounts across the UK & Ireland
  • Drive growth for an innovative premium sports eyewear brand
  • Deliver product training and develop brand presence across the market
  • Ideal for an experienced optical professional with a genuine passion for sport

Business Development Manager | Sports Eyewear | Location Flexible 

Zest Optical is working in partnership with a leading premium eyewear manufacturer to recruit a Business Development Manager for an innovative sports eyewear brand.

This is an exciting opportunity for a commercially driven sales professional to take responsibility for developing the brand across the UK, building its distribution network and creating long-term relationships with independent optical practices.

The business is flexible in terms of location and background, with the focus firmly on finding the right individual. Previous optical or eyewear experience would be advantageous but isn't essential, and they are equally interested in a qualifiied Dispensing Optician or experienced sales professionals from the sports, consumer, fashion or other relevant industries.

Working across the UK mainland, with some travel to Ireland, you'll focus heavily on new business development while supporting existing customers, delivering product training and ensuring the brand is represented to the highest standard both in-store and at major industry and sporting events.

Business Development Manager – Role

  • Develop and grow a network of independent optical accounts across the UK.
  • Identify and secure strategic new business opportunities.
  • Build strong relationships with practice owners, Dispensing Opticians and key decision-makers.
  • Drive revenue growth and develop long-term brand loyalty.
  • Support new and existing customers with product training across both frames and lenses.
  • Work closely with the marketing team to deliver high-quality in-store merchandising.
  • Develop brand presence and sales initiatives at local and national events and conferences.
  • Act as a brand ambassador, ensuring customers have access to up-to-date seasonal imagery and marketing assets.
  • Analyse territory and market performance to identify further growth opportunities.
  • Manage a national territory effectively, including regular travel across the UK and Ireland.

Business Development Manager – Requirements

  • Qualified Dispensing Optician or proven experience within territory sales management and business development.
  • Strong commercial and market analysis skills.
  • Confident relationship builder with excellent communication skills.
  • Experience delivering product or customer training.
  • Strong understanding of brand merchandising with excellent attention to detail.
  • A genuine passion for sport.
  • Previous experience within the sports industry would be advantageous.
  • Optical or eyewear experience would be beneficial.
  • Comfortable working independently while contributing to a wider team.
  • Willingness to travel extensively across the UK and Ireland.

Business Development Manager – Package

  • Base salary up to £40k (OTE £75k) 
  • Company car
  • Excellent company benefits
  • Extensive autonomy across a national territory
  • Opportunity to represent an innovative premium sports eyewear brand
  • Excellent long-term development opportunities

To avoid missing out on this opportunity, please send your CV across to Alex Grimes using the 'Apply Now' link as soon as possible.

Contact: Alex Grimes
Email: alex.grimes@zestbusinessgroup.com
Telephone: 0114 238 1727