Eyewear Sales Manager - South

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  • Manage and coach a regional sales team across the South UK, driving performance and customer engagement.
  • Take ownership of the territory, delivering sales, margin, and market share targets through strategic planning and new business development.
  • Ideally based in the Home Counties / Central England with good transport links; regular travel required across the region.
  • Competitive salary, strong bonus scheme, and comprehensive benefits package.

Eyewear Regional Sales Manager opportunity in the South of England. Zest Optical is working with a leading eyewear brand to recruit a driven and experienced Regional Sales Manager for the South of England. This role focuses on leading and developing a regional field sales team of 4-5 people, driving profitable growth, and strengthening brand presence across a diverse customer base.

You will take full ownership of the South UK territory, ensuring sales, profitability, and market share targets are consistently achieved. Through a combination of team leadership, strategic planning, and hands-on account management, you will play a pivotal role in delivering sustainable growth while building strong customer partnerships.

Eyewear Regional Sales Manager – Role

  • Lead the commercial development of the South UK territory to achieve sales, margin, and growth targets.

  • Develop and execute annual business plans, customer segmentation strategies, and sales forecasts.

  • Identify and convert new business opportunities across optical and non-optical accounts.

  • Manage, coach, and motivate the regional sales team to deliver high performance.

  • Conduct regular field visits (3–4 days/week) to support team development and maintain strong customer relationships.

  • Implement go-to-market strategies, including product launches, brand activations, and promotions.

  • Collaborate with marketing teams to ensure effective merchandising and campaign execution.

  • Monitor sales KPIs, competitor activity, and market trends to inform strategy.

  • Deliver accurate sales forecasts and reports, ensuring compliance with commercial policies.

Eyewear Regional Sales Manager – Requirements

  • Minimum 6–7 years’ experience in a commercial field sales role, ideally in eyewear, fashion, or lifestyle industries.

  • At least 2 years’ proven experience managing a regional sales team.

  • Strong track record in customer development, territory planning, and sales leadership.

  • In-depth knowledge of the eyewear or related market.

  • Excellent leadership, coaching, and communication skills.

  • Strong analytical and forecasting ability, with CRM (Compass), MS Office, and Tableau proficiency.

Eyewear Regional Sales Manager – Salary & Benefits

  • Base salary up to £60k 

  • Attractive bonus structure rewarding strong performance

  • Comprehensive benefits package

If you’re ready to take the next step in your career and make an impact in a high-profile regional sales role, click Apply Now to avoid missing out on this opportunity.