Business Development Manager – Innovative Eyewear – UK

Zest Optical is working in partnership with a growing international eyewear business to recruit an ambitious and commercially driven Business Development Manager to spearhead the development of its eyewear portfolio across the UK. The successful candidate will ideally be based in the Midlands or South of England and be comfortable travelling across the UK as and when required.

This is a fantastic opportunity for an experienced optical or eyewear sales professional looking for something a little different from a traditional territory management role.

With several innovative product ranges being introduced to the UK market, the successful candidate will play a pivotal role in establishing the business, developing new distribution partnerships and building a strong customer base from the ground up.

Rather than inheriting an established account base, you'll have the autonomy to identify opportunities, develop relationships and shape the future direction of this exciting area of the business.

Business Development Manager – Role

• Take ownership of business development activities across the UK optical market, focusing on securing new accounts and expanding distribution

• Introduce and establish an innovative portfolio of eyewear products, including smart glasses, premium frames and optical accessories

• Identify and develop new business opportunities with independent opticians, regional optical groups and key industry accounts

• Build strong relationships with practice owners, buyers and key decision-makers

• Develop and implement a strategic sales plan to drive market penetration and sustainable revenue growth

• Deliver engaging product presentations, demonstrations and training to customers

• Attend industry exhibitions, trade shows and networking events to increase brand awareness

• Provide market intelligence and customer feedback to support ongoing product and commercial development

• Become the go-to expert for the product portfolio, playing a key role in shaping its future growth within the UK market

Business Development Manager – Requirements

• Previous experience in B2B sales or business development within the optical, eyewear or ophthalmic industries

• Strong understanding of the UK optical market, particularly independent optical practices

• Proven track record of identifying, winning and developing new business opportunities

• An established network of contacts within the independent optical sector would be advantageous

• Experience launching new products, brands or categories would be particularly beneficial

• Commercially driven, entrepreneurial and confident working autonomously

• Excellent communication, presentation and relationship-building skills

• A genuine interest in innovative eyewear products and emerging technologies

• Ideally based in the South of England, although flexibility may be considered for the right candidate

• Full UK driving licence and willingness to travel nationally as required

Business Development Manager – Package

• Basic salary of £50,000

• Performance-related bonus

• Car allowance

• Mobile phone, laptop and business expenses

• Opportunity to take ownership of an exciting and developing product portfolio

• Genuine autonomy to shape the growth and direction of the business

• Excellent potential for career progression as the business expands

This is an excellent opportunity for a commercially ambitious sales professional who enjoys the challenge of opening new doors, developing new markets and building something from the ground up.

To apply for this opportunity, please click on the Apply Now link below. 

Contact: Alex Grimes
Email: alex.grimes@zestbusinessgroup.com
Telephone: 0114 238 1727